Mr. Espinosa, how would you sum up these 35 years of GMV Eurolift?
Our past includes commercial brands as Liftmaterial; Eurolift, and since 10 years ago, GMV; always as leaders of hydraulic components of the vertical transport of people and freight elevators. This can only be achieved through a strong emotional asset. We should also highlight the tenacity of the cofounders that they carried out when introducing our GMV brand in the sector, basic fact that reflects what we are today, GMV Eurolift, S.A.
How would you assess the work that GMV is developing at the present?
GMV Eurolift, faithful to its principles has managed to consolidate in the course of these last two years a generational change through Marco Martini, CEO of the GMV Group, myself, and beside the management team of GMV Eurolift.
In the trajectory of the company there have been various changes of headquarters. Since three years ago, we are in Castellví de Rosanes. These changes indicate the growth that GMV has made throughout its history. In Castellví de Rosanes we have been able to continue growing with our clients; and also to develop the corporative culture of GMV,
reinforcing our brand image.
Summarize the keys of GMV success
The key of success of GMV Group is its vocation of leading the sector, being the main manufacturer of components for hydraulic elevators. If we talk about numbers we can argue on the more than 650.000 hydraulic equipments that GMV has worldwide in its 50 years of history, of which in Spain correspond 130.000 equipments. As you can observe, the reliability and confidence that our products generate entrench these numbers. The working line that GMV currently maintains makes increase those expectations in the future in the short, medium and long term; it conveys the necessary calmness in these moments where reflection and investment should be given more than ever. Our bet on R & D is one of the key factors for success.
In these times of crisis what do you think about the market?
The market, every day more globalized, is immersed continuously in an evolution where the trends require innovations. If we add the economic periods of expansion and at the present recession, make the market be every time more demanding. Besides prioritizing energy efficiency, the internal and external resources as well as the human capital must be basic.
We believe that the classic model of organization, with a management style based on strictly delimited roles; directors taking the decisions; workers executing them without thinking, can be updated. Much of the companies’ success is based on the quality of their emotional assets and their ability to improve and innovate. But do not stop talking about GMV products, where the Fluitronic line, which is designed to cover the current market demand, (the new electronic valve NGV), allows us to comply the established standards and to provide MRL solutions. That makes us to have a competitive product, not just in services but in energy saving, lower consumption and lower contracted power. In short we can say that we have a very competitive price-quality product. Besides the Fluitronic product line we add our best added value, a close service to the client, following our Glocal philosophy (global product, local service); orientating all our efforts in our know how. We Know How, our slogan must be a fact.
What can GMV Eurolift provide to the market?
We have talked about our history; the Fluitronic product line; the close service orientated to the client through our emotional asset; and our working line in R&D. Now we just have to put all this subjects together and see how we have been prepared for this reality from GMV Eurolift with the development of our Strategic Plan among the 2007-2010.
As it has been discussed before, in this strategic plan we give a lot of importance to our added value as well as to the ERP introduction and its most direct consequence, the web portal. This portal will allow us to be present in the market 24 hours a day, 7 days a week, this means 365 days a year; addressed to our customers as well as to our workers. Today, we are just a few months of this reality. But we haven’t only dedicated our efforts to the service, but also to product innovation that can provide differentiation. This is the case of the electronic group of valves NGV, which makes possible that a MRL elevator can be also hydraulic; or the competitive KitA2, a product that will facilitate to the market the introduction of MRL solutions in the rehabilitation at a very competitive price and quality.
All these goals wouldn’t be possible without the environment of a specialized and professional team; that day by day transmit their motivation of the reason why of their workday in GMV Eurolift.
Which value do you give to the training?
I suppose that you mean both, the internal and external, because today companies are not conceived without their educational role. Since several years now, GMV Eurolift has chosen this path, as the company becomes a big stage that demands and generates all kind of knowledge.
Taking advantage of technology and communication to help to enhance the e-learning employee, we obtain a loyalty, which helps us to improve our efficiency and effectiveness throughout the organization, making us more competitive.
About the external training the objective is to inform our clients about the possibilities of the GMV products. This way we can take advantage of the space that has been generated to get in touch with other parts of the market. We talk about ECA, Security Department of the Catalan Government, as well as collaboration with the UPC Foundation (Polytechnic University Foundation of Catalonia). We want to increase the reach of our external training for next year, motivated by the fluitrónica product line of GMV.
We have talked about rehabilitation, where do you guide your activity?
As you said, at present we have opened a new working line, orientated to the rehabilitation and renewal, an important fact in this moment. This way GMV offers a specialized working team for modernizations; providing the best and optimum solutions in each case with our fluitronic product line.
Before the word Fluitronic has been mentioned, what is it about?
The Fluitronic concept is the natural evolution of technology in the hydraulic vertical transport. If we look back at the beginnings, the hydraulic was propelled through water; later, was replaced by oil, which was renamed oleo-dynamic. Nowadays technology allows joining the ecology through fluid, that’s how Fluitronic appears.
Mr. Espinosa, be honest. Hydraulic or electric elevator?
The innovation projects we are undertaking with this product line are about energy efficiency: ecology, economy and security (eco2Security). That has allowed us to demonstrate according to several technical studies, that a hydraulic installation represents a significant saving in the life of the elevator for family in comparison with an electromechanical one, where energy consumption is almost irrelevant. The evolution of hydraulic to oleo-dynamic and now Fluitronic, makes it easy to decide what the suitable solution is. If you add the continuing challenge of Group GMV, the answer is quite simple.
Finally, summarize briefly GMV Eurolift
We are convinced that we all have a lot that to do, as providing the market with new ideas. In GMV we reinvent the day by day, this makes us work towards the future. Our experience is our future. Our fluitronic, our bet. Our history, our success.